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Business development, business plans, go-to-market strategy, commercialisation

Our organisation type is:: SME

We are active in the following Technologies: Design, Field trials / living lab, Tertiary end-users: public sector service organizers, social security systems, insurance companies, Hardware, sensors, actuators, Other technology provider, Communication / Dissemination / Marketing, Project management

Applications: Health & wellness, Home care

We are a Danish SME (Danish companies can be apply for part of the AAL (Small Collaborative Project))! We are driven by getting great innovations into the market space.

We are always interested in being part of new projects and we have a track-record of succesfully converting ideas into real invoicing - and we are always looking for the "next big thing".

We are presently working with our own range of new IoT/elderly health/careware concepts related to:

  • Anxiety/stress
  • Dehydration of elderlies
  • Wearable light treatment of sleeping disorders, SAD and even MDD

Our particular expertise lies within the market space of consumer products/medtech/careware/health.

We can provide:

  • Go-to-market plans
  • Strategy
  • Business plans
  • Business model analysis
  • Commercialisation plans
  • Market analysis
  • Industry analysis
  • Company analysis
  • Value chain and business system analysis
  • Strategic partner search and shortlisting
  • IPR v.s business strategy trade-off analysis  
  • Supply chain setup and optimization
  • Access to an extensive network of local and global partners, suppliers, customers and end-users
  • Access to (and knowledge of) relevant sales channels
  • Experienced proposal writers

Contact details


Soren Jensen, MSc Eng, MBA
Phone: +45 3699 1364


Heveas ApS
Skindergade 15, 1159 Copenhagen K