Skip to content. | Skip to navigation

You are here: Home / Activity profiles / Business-plan and go-to-market strategies, market analysis, dissemination...

Business-plan and go-to-market strategies, market analysis, dissemination...

Our organisation type is:: Research institution, SME, End user organisation, Evaluation (trials) specialist organisation, Marketing specialist organisation

We are active in the following Technologies: User perspective, Social Science/Elderly, Design, Field trials / living lab, Tertiary end-users: public sector service organizers, social security systems, insurance companies, Hardware, sensors, actuators, Interfaces, software (front end), Communication technologies / Tele-systems, Learning & Training, Accessibility, Other technology provider, Communication / Dissemination / Marketing, Public Health policies, Impact assessment, Business development, Project management

Applications: Health & wellness, Hobbies , Information and learning, Knowledge Transfer, Mobility, Safety, security, privacy, Social interaction, Work

The Institute for Applied Argumentation Research, hereinafter called IFAAR, is a cooperative society based in Bern, primarily specialising in eGovernment-, eGovernance- and Web-Research. Since 1991 the private research institute has been developing computer-based systems for digital content analysis of media, news, web content and websites. Additionally, the IFAAR conducts scientific basic research in the field of search engines, social networks, e-government, web research, website analyses and digital find-engines, seen as counterparts to search engines. Founded in 1991 by the political scientist and media researcher Dr. Christoph Glauser, the IFAAR and the research methodologies developed at the IFAAR are world-wide leading in digital content and relevance analysis.

The IFAAR does research for national and international institutions, administrations, universities, colleges of higher education, schools and NGOs. The IFAAR accompanies public campaigns and offers basic research and evaluation in the fields of eGovernment and eGovernance to public administrations.

Contact details


Dr. Christoph Glauser
Phone: +41 31 351 02 20


IFAAR (SME Research Institution)
Buristrase 21, 3006 Bern